Johnna MCDONALD
Creative director
Gen X Voice
Focus: CPG, Lifestyle, and Tech
Apple and Lexus gave me a passport to global sets.
But I find just as much drama in sodas fizzing, apps glowing, pajamas falling soft.
I don’t speak Canva or ShamWow.
I frame the ordinary until it becomes cinematic.
I frame the ordinary until it becomes cinematic.
Accidentally-on-purpose. That’s my signature mischief.
CREATOR PACKAGE
2–4 short-form UGC videos (15–30s), delivered in 1–2 settings
30-day organic + limited paid
$500–750
Hands-on craft: personal style, entry-level test campaign
DIRECTOR PACKAGE
8–10 UGC videos + 3–5 variations (alt hooks, cutdowns), across 2–3 contexts
90-day paid + organic
$1,500–2,500
Creative Direction: micro-campaign concepts, multiple variations, ad-ready files
AGENCY PACKAGE
12–15 UGC videos per month + 5–10 cutdowns, with creative concepts + shot lists, extended across multiple environments, raw footage handoff
6-month usage rights, ad-ready edits
$3,000–5,000/month
Studio-Level Delivery: Creative Director, producing campaign-scale assets scrappy
